I have been a fan of the UK Indie music Powerhouse Label Nub Music since this Your Beats submission back in early 2013:
http://www.thenewbeatmaker.com/2013/02/your-beats-feuertrunken-by-this-is-ethmo.html
Since then the label has boasted a plethora of essential releases and have developed an ingenious music model with their '100x...' releases which echo the post J Dilla 'Donuts' ethos of short but sweet sonic compositions. This ethos is part a reaction to the ADHD world of 140 characters and thirty second video clips that one finds themselves in; and partly a shrewd business calculation that seeks to get as much revenue back from streaming sites which independent artists especially often find themselves at odds with:
Say Nub music:
'SO - when Spotify and other streaming companies now pay out a royalty for any track over THIRTY seconds long - why then write longer songs?
WHY not adapt to the modern day media, and write songs that are indeed thirty seconds long? The album is also about creating awareness of the lack of decent royalties trickling through for artists and songwriters.'
http://www.thenewbeatmaker.com/2013/02/your-beats-feuertrunken-by-this-is-ethmo.html
Since then the label has boasted a plethora of essential releases and have developed an ingenious music model with their '100x...' releases which echo the post J Dilla 'Donuts' ethos of short but sweet sonic compositions. This ethos is part a reaction to the ADHD world of 140 characters and thirty second video clips that one finds themselves in; and partly a shrewd business calculation that seeks to get as much revenue back from streaming sites which independent artists especially often find themselves at odds with:
Say Nub music:
'SO - when Spotify and other streaming companies now pay out a royalty for any track over THIRTY seconds long - why then write longer songs?
WHY not adapt to the modern day media, and write songs that are indeed thirty seconds long? The album is also about creating awareness of the lack of decent royalties trickling through for artists and songwriters.'
Their latest release takes the logical progression of over 100 thirty second songs by Nub Music roster and friends with a Christmas theme.
I have the great honor and pleasure of being one of those friends, with my Christmas themed 'Crystal City' track.
Check out both my track, and the whole project, below.
Many thanks to all at Nub music - and you for visiting the site - for all the support this year.
Have a merry Christmas / happy Holiday season, here's to a happy, healthy, prosperous and safe 2017 to you all,
Lee
Lee TNB AKA Monkey Mind.
I have the great honor and pleasure of being one of those friends, with my Christmas themed 'Crystal City' track.Check out both my track, and the whole project, below.
Many thanks to all at Nub music - and you for visiting the site - for all the support this year.
Have a merry Christmas / happy Holiday season, here's to a happy, healthy, prosperous and safe 2017 to you all,
Lee
Lee TNB AKA Monkey Mind.
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